Google AI Mode feed checklist (15 checks)
Google AI Mode and ChatGPT shopping lean on structured product data — crawlable pages, schema.org Product and Offer markup, identifiers and clear policies. Many stores miss several of these without knowing it. This checklist mirrors exactly what ShopAIReady checks for free.
The 15 checks
HTTPS
The store is served over HTTPS.
robots.txt present
A valid
/robots.txtexists at the root of the domain.OAI-SearchBot allowed
ChatGPT search and shopping use
OAI-SearchBot; don't block it in robots.txt.Googlebot allowed
Google AI Mode builds on Google Search crawling —
Googlebotmust reach your pages.Other AI search bots allowed
Bingbot, PerplexityBot, Claude-SearchBot and ChatGPT-User are not blocked.
Home indexable
No
noindexin meta robots orX-Robots-Tagon the homepage.Sitemap XML
A reachable XML sitemap listing your product URLs.
Sitemap declared in robots.txt
A
Sitemap:line in robots.txt points to it.schema.org Organization / WebSite on home
JSON-LD identifying your business and site.
schema.org Product on product pages
JSON-LD
Productmarkup on each product page.Offer with price, currency and availability
Offerwithprice,priceCurrencyandavailabilitythat match the visible page.Identifiers (GTIN / MPN) and brand
Valid
gtinormpnplusbrand. Never invent GTINs — leave unknown values empty and fix them at the source.Title and meta description
Descriptive
<title>and meta description on home and product pages.Open Graph
og:title,og:imageandog:typepresent.Policies
Returns, shipping, privacy, terms and contact pages linked and crawlable.
Bonus: set a rel="canonical" on every product page so duplicates (variants, tracking parameters) don't split signals.
Fix feed gaps with a supplemental feed
Missing brand, GTIN or availability in Google Merchant Center? Upload a supplemental feed with the corrections. See our sample supplemental CSV (demo store, fictional products) — cells marked TODO need your real data.
Check your store against all 15 in under a minute
Free plan: 15 checks / month, no card. Starter: 150 checks / month for €19/mo.
Scores are heuristics to help you prioritise — not an official Google or OpenAI certification. ShopAIReady is read-only: we only read public pages and feeds, and we never invent GTINs or other product data.